As the world's largest food and beverage group, a Fortune 500 company with sales of 91.35 billion Swiss francs (approximately USD 100.27 billion) in 2024, this enterprise has made a clear commitment to use 100% renewable electricity globally by 2025 and achieve net-zero carbon emissions by 2050. Its leading confectionery brand in China—a "national classic snack brand" with over 2 million retail outlets nationwide, annual production capacity exceeding 1,600 tons, and nearly 800 product varieties—has partnered with BravoWhale Technology to introduce traceable green energy to meet the group's headquarters' emission reduction targets. The collaboration directly integrates emission reduction data into the group's global ESG reporting system, providing verifiable support for its carbon reduction commitments.
The national snack brand's main production base is located in Dongguan, Guangdong, with 39 large-scale modern workshops and 127 production lines. As one of the first signatories to the UN's "Business 1.5°C Ambition" commitment, its parent company has made ESG a core management indicator directly linked to executive performance, with each business unit bearing clear emission reduction responsibilities. Facing rigorous group-wide emission reduction assessments, the brand needed to rapidly identify a green energy solution that meets both global group standards and local Chinese compliance requirements while providing a complete traceability system.
The traceable green electricity introduced by BravoWhale Technology comes entirely from renewable energy generation projects certified by the national authorities, with blockchain certification technology ensuring every kilowatt-hour of green electricity is traceable and verifiable. Through the BravoESG platform, the brand can view in real-time detailed traceability information including power generation project types, geographical locations, and installed capacity. The authenticity and completeness of the data fully comply with the group's global ESG reporting disclosure requirements. This standardized and verifiable green certificate service ensures that the brand's emission reduction achievements can be recognized by group headquarters and trusted by third-party auditors and international rating agencies.
Previously, BravoWhale Technology has provided traceable green energy and product carbon footprint calculation services to the group's household-name coffee capsule brand and condiment brand, helping them meet ESG compliance requirements in China and achieve data visualization and precise carbon reduction. When multiple brands adopt standardized, traceable green energy services, group headquarters can more accurately monitor the emission reduction progress of each business unit.
From providing green certificate procurement for individual brands to building a carbon management center for the entire group, BravoWhale Technology's BravoESG platform offers supply chain leaders a group-level carbon management dashboard that aggregates carbon emission data from all subsidiaries and sub-brands in real-time, visualizes emission reduction progress at different levels, and helps group executives strategically allocate resources and replicate best practices.